Enriched with the healing properties of herbs, this edit from Byogi hopes to connect fashion with sustainable and eco-friendly practices…

Their label started in 2018 in Bengaluru, with the aim of creating a platform for the incredible women who emerged from empowerment projects of The art of living (located in the suburbs of Bengaluru), to showcase their skills and increase their family income. Byogi started with the aim of showcasing the skills, talents and craftsmanship of these artisans and is not just a business but also a social enterprise that aims to uplift and empower. Already popular for their last two collections, Fishram (Loungewear) and Prithvi (Fusionwear), their latest collection, Shudhhi is in stores now and we speak to creative director and designer Srividya Varchaswi to find out more about this edit that promises to heal the wearer too…

While their previous collection featured metallic and spandex fabrics, as well as winter colors, the new collection focuses on floral fabrics, color blocking, and a mix of bright and subtle hues. There is also a shift in materials, color palette, and design elements, offering a fresh and distinctive aesthetic.

“A specific design element in the new collection is the integration of 3D embroidery details, which add texture and depth to the garments as it gives a tactile and visually striking appeal. The use of both floral motifs and abstract shapes adds a sense of whimsy and artistic flair to the pieces,” the designer explains.

Tell us about the new collection. What inspired it?

Our new 100 percent cotton collection is called Shudhhiwhich means ‘to purify’. In this collection, we have incorporated the essence of ancient Ayurvedic herbs including tulsi, neem, vetiver, aloe vera and turmeric into the fabric of our garments. By integrating these natural elements with cotton yarn, Shudhhi delivers an experience like no other. When slipping into these lounge sets, one experiences the soothing touch of cotton that pampers the skin, complemented by the subtle infusion of herbal goodness that helps you unwind. Harmonizing comfort, purity and a touch of nature, the collection invites individuals to indulge in a unique and rejuvenating clothing experience.

Do the colors used in the editing also contribute to the healing experience?

Definitely! In this edit, the color palette revolves around earthy and pastel tones, creating a harmonious and calming aesthetic. Brown brings the coolness of vetiver, while a muted and natural green is derived from tulsa. A soft and calming shade of yellow is achieved with the goodness of turmeric, while a muted and desaturated version of pink offers a vintage feel and floral goodness. Ivory resembles natural unbleached linen or sand and is calming, while a light and airy blue creates a sense of tranquility. The careful selection of these colours aims to capture the essence of nature and create a collection that is not only visually appealing but also evokes a sense of calm and connection to the natural world.

What silhouettes can we expect?

In this collection we keep it effortlessly stylish with two key silhouettes. A kurta-style top paired with trousers for a look that transitions seamlessly from day to night, offering the perfect mix of sophistication and ease. But if you’re feeling a little more playful, we’ve got you covered with kurta-style tops combined with shorts — a chic and comfortable option for your ‘me-time’.

Starting from INR 7,499. Available online.

E-mail address: [email protected]

X: @elromal