Discover and discover new beauty treasures – The Island

Beauty & Luxe by Exclusive Lines represents the culmination of almost four decades of expertise and dedication to delivering unparalleled luxury experiences and sets a new benchmark in the Sri Lankan retail landscape. This milestone reaffirms Exclusive Lines’ unwavering commitment to offering an extensive selection of premium, luxury and niche beauty and fragrance brands under one roof.

The launch of Beauty & Luxe by Exclusive Lines heralds a transformative retail experience that seamlessly merges two distinct domains of beauty and luxury fragrance into a unique shopping and immersive journey. Nestled in the vibrant heart of Colombo, this standalone store embodies Exclusive Line’s vision to provide discerning customers with unparalleled access to world-class beauty products and fragrances.

Expressing his excitement, Managing Director Hiru Surtani said, “The launch of Beauty & Luxe by Exclusive Lines at Colombo City Centre marks a significant step in our mission to bring premium fragrances, cosmetics and skincare products closer to our beloved customers. Our store not only showcases our extensive product range but also offers a hands-on, immersive experience that cannot be replicated online. We envision opening more such stores in the near future.”

As a pioneer in the industry, Exclusive Lines has curated an impressive selection of over 93 international brands, including coveted labels making their debut in the Sri Lankan market. The Luxury section of the store offers an exquisite range of niche fragrance brands such as Nishane, Memo Paris, Xerjoff and Parfums de Marly Paris, among many more. Meanwhile, the Beauty section offers renowned cosmetic brands such as MAC, Jo Malone London, Estee Lauder and Clinique, ensuring a wide range of offerings to suit a variety of preferences.

Apsara Hiru Surtani, Head of Strategy & Corporate Development, Beauty, emphasised the store’s commitment to innovation and customer focus, saying: “The new store at CCC provides us with a platform to showcase and introduce the latest brands to customers. By combining our almost 40 years of experience with our leading beauty offering, we are offering high street products in-store in a way that has never been done before.”

In line with its commitment to providing an exceptional shopping experience, Beauty & Luxe by Exclusive Lines is introducing innovative features such as an artificial intelligence camera, which enables personalized service based on customers’ preferences and previous purchases. In addition, the store regularly hosts masterclasses from leading beauty brands, offering customers insights into the latest trends and techniques.

The store’s modern interior design, interactive product displays and digital viewfinders further enhance the shopping experience, creating a dynamic and engaging environment for customers to explore and discover new beauty treasures. With a diverse range of products ranging from skincare, cosmetics, fragrances and makeup tools, Beauty & Luxe by Exclusive Lines invites customers to enjoy immersive product testing and personal consultations with trained beauty experts.

Highlighting Exclusive Lines’ commitment to expansion and innovation, Ravin Hiru Surtani, Head of Strategy & Corporate Development, Fragrances said, “As the market leader in the fragrance market in Sri Lanka, fragrance has always been part of our brand DNA. Expansion has been key to growing the retail market. Our strategy is to continue to improve our ability to meet customer demand; accelerate premiumization; introduce more unique fragrances and fragrance collections; and continue to grow our categories.”

Exclusive Lines is poised for further growth and expansion, with plans to open stores in prominent locations across Sri Lanka, ensuring that high-quality beauty products are easily accessible to a wider audience. Beauty & Luxe by Exclusive Lines invites beauty and fragrance lovers to embark on a journey of luxury and indulgence at their standalone store in Colombo City Centre, open daily from 10am to 10pm.