Wilcon Depot expands presence in Capiz, opens 96th major store • PhilSTAR Life

Inspired by its mission to respond to the changing housing needs of Filipinos, Wilcon marks a new milestone by opening its 96th store on July 19. The successful opening expanded its footprint and accessibility nationwide, in line with its mandate to provide excellence, promote sustainability, sustain innovation and enhance customer experience.

Capiz, popularly known as the “Seafood Capital of the Philippines”, is home to Wilcon’s newly established store. It is located at Sitio Tres-Arcangels, Brgy. Lawaan, Roxas City. It is the very first store in the entire province, a sign of good things to come. Wilcon Depot managers and local government officials from Roxas, Capiz were also present at the opening. They were also accompanied by Wilcon’s industry partners, suppliers and the media.

The opening of Wilcon Depot is a welcome development for the province of Capiz. It is a testament to the rapid growth in the area and the increased demand for housing and construction needs by locals and investors. All these moving parts were taken into consideration by Wilcon Depot when they decided on the location of the 96th store.

Wilcon Depot is well on its way to achieving a major milestone in its nearly 50-year journey of providing the best construction and home improvement products to Filipinos and other construction enthusiasts. The company is aiming to open its 100th store within the year, months ahead of its previously stated goal of 2025. One thing is for sure, there’s no stopping the behemoth of growth and service that Wilcon Depot has embraced.

As a strong name in the home and building supply industry for 47 years, Wilcon has been committed to improving Filipino homes for a sustainable and comfortable life. It maintains its positive vision of providing the best service to Filipinos. Wilcon Depot has always been a step ahead in offering something special to its valued customers and industry partners, not only by providing the most comprehensive and high-quality building products but also by offering exclusive services to its loyal customers.

Wilcon started as a 60-square-meter store along Quezon Avenue. It opened its first big-box format depot store in Las Pinas, offering a complete selection of products and unparalleled services. Over the years, it continues to expand and provide home building solutions by directly offering its own brands and renowned international and local brands to Filipino homeowners and builders. The continued success led Wilcon to establish Wilcon Home Essentials, now a DO IT WILCON store, a mall-based store that caters to the needs of do-it-yourselfers. It offers customers must-haves for their home in an organized, clutter-free store.

Rosemarie Bosch-Ong, the tireless SEVP and COO of Wilcon, proudly states: “Expansion is not just about opening new stores, but also about deepening our relationships with the communities we serve. We believe in being an integral part of these communities by contributing to local development, providing employment and supporting community initiatives. We are proud to bring the Wilcon experience to Capiz and we look forward to building lasting relationships with all of you.”

But building relationships is a skill and expertise that Wilcon has almost turned into a science. The company is always looking for places where growth is ripe, potential is high, and local support is strong. They don’t just build on places to increase store count. They carefully select store locations and ensure that their products and services are accessible to the greatest number of people.

One such area is Capis. Capiz is an industrial heartland with the presence of major industries as well as a vibrant tourism industry anchored in its natural resources and majestic tourist spots and historical sites. Wilcon seized this opportunity to help the thriving province transform and achieve their desired socio-economic development goals.

In an exclusive interview, Ronnie Dadivas, Mayor of Roxas City, expressed his pride in welcoming Wilcon to the city. He stressed the importance of this addition and highlighted the positive impact it will have on the local economy and community. “Having Wilcon here in Roxas City is a source of pride,” he said, emphasizing the benefits of increased employment and improved services for residents.

Roxas City is a growing city, as the esteemed mayor described. “We are business friendly. We welcome investors with open arms.” This dedication to fostering a thriving business ecosystem is evident in their commitment to fast and effective services. It ensures that investors will find a supportive and conducive environment for growth and innovation in the city.

Looking ahead, Roxas City is hopeful for future partnerships with Wilcon that align with its vision of innovation and sustainability. The Mayor of Roxas City aims to advance projects that will not only stimulate economic development but also contribute to the sustainable growth and long-term success of the city.

The newly opened home furnishings store for Capizenos covers a total area of ​​over 10,000 square meters and houses the most comprehensive product range from trusted local and international brands, with high-end features and superior quality, ranging from tiles, sanitary ware, plumbing, furniture, home furnishings, building materials, hardware, electrical appliances, appliances and other DIY items.

Wilcon’s product line has always been anchored in innovation and sustainability. Its exclusive and in-house products include Pozzi for trusted bathroom solutions; Hamden Kitchen Appliances, an ideal partner for your kitchen needs; Alphalux, a brand for energy-efficient lighting solutions; Kaze, an appliance brand that helps you live healthy; Hills, a trusted brand for construction and power tools; P.Tech, your partner for reliable building materials; Rocersa, Emigres, STN Ceramica, stylish Spanish tiles with a contemporary interpretation of a classic style; Arte Ceramiche, Verona Tiles and Saigres, Asian tiles for a more sophisticated home; Energie Ker, Gardenia Orchide and Novabell, refined Italian tiles; Grohe and Kohler for bathroom and plumbing solutions; Franke, convenient kitchen solutions; Rubi, a partner for tile cutting supplies; and many other brands, are made accessible at the new Wilcon Depot Roxas, Capiz.

Start building big ideas with Wilcon Depot and shop at its newest store daily from 8:00am to 7:00pm. Visit Wilcon Depot Capiz, located at Sitio Tres-Arcangeles, Brgy. Lawaan, Roxas City, Capiz. Valuable customers can also shop online at Wilcon by visiting shop.wilcon.com.ph/.

For more information about Wilcon, visit www.wilcon.com.ph or follow their social media accounts on Facebook, InstagramAnd TikTokor subscribe and connect with them on Viber community, LinkedInAnd YouTube. You may also contact the Wilcon Depot Hotline at 88-WILCON (88-945266) for questions.

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Editor’s Note: This article is provided by Wilcon depot.