Bank of Clarke Becomes First Community Bank in Virginia to Partner with Greenlight to Improve Children’s Financial Literacy

Bank of Clarke has announced a new partnership with Greenlight® Financial Technology, Inc. Through this partnership, Bank of Clarke customers will receive free access to the award-winning Greenlight family finance app as part of the Greenlight for Banks program. This initiative underscores Bank of Clarke’s commitment to serving its footprint by promoting financial literacy.

“Bank of Clarke’s partnership with Greenlight enables our customers to teach their children about money management, helping to foster healthy, lifelong financial habits,” said Brandon Lorey, President and CEO of Bank of Clarke. “We’re proud to be the first community bank in Virginia to offer this innovative program. Some of our senior associates are already using it with their children and have given it rave reviews.”

Greenlight offers parents a convenient, cashless solution to automate pocket money payments, manage chores, set up flexible spending controls, and send money instantly. Kids get hands-on experience with money management by learning how to earn, save, donate, and spend wisely under parental supervision using the Greenlight debit card and app. Kids also get access to Greenlight Level Up™, an in-app financial literacy game with excellent curriculum, educational challenges, and rewards.

“We created the Greenlight for Banks program to help financial institutions better serve families and engage the next generation in world-class financial education,” said Matt Wolf, SVP of Business Development at Greenlight. “Community banks like Bank of Clarke are ideally positioned to improve financial literacy through their strong community connections and exceptional customer service.”

Starting July 16, 2024, Bank of Clarke customers can register online at greenlight.com/clarke to receive a free Greenlight subscription and link their Bank of Clarke account as a funding source. Parents can add up to five children, each with their own debit card.