PWHL Minnesota Unveils New Team Name: The Minnesota Frost

PWHL Minnesota Unveils New Team Name: The Minnesota Frost

PWHL Minnesota now has a new name: Minnesota Frost.

The Minnesota franchise and the five other teams in the Professional Women’s Hockey League played their inaugural season without nicknames, logos or other team branding other than the league’s logo and team colors.

The league simply didn’t have enough time – and didn’t want to rush – to make decisions in the rush between the league’s founding in the summer of 2023 and its New Year’s Day launch just months later.

The other five team names are Boston Fleet, Victoire de Montreal, New York Sirens, Ottawa Charge and Toronto Sceptres.

Those colors had a connection to each market, or at least to the Minnesota team with the white and purple colors.

Purple, for Prince, not the Vikings. The PWHL filed for trademarks last year that include Minnesota Superior, Boston Wicked, Montreal Echo, New York Sound, Ottawa Alert and Toronto Torch.

They are all unique names that did not elicit enthusiastic responses from the public when published.

On Thursday, the PWHL Minnesota team posted a cryptic message on its social media page, which simply read: “A cold front is rolling in on 09.09.2024.”